Marcu headshot


Gabriela Marcu
Assistant Professor
School of Information
University of Michigan

gmarcu -at-

4417 North Quad

Mailing address
School of Information
105 S. State Street
Ann Arbor, MI 48109-1285

I am an Assistant Professor at the University of Michigan School of Information. Previously, I was in the College of Computing and Informatics at Drexel University. I hold a PhD in Human-Computer Interaction from Carnegie Mellon University, and a BS in Informatics from the University of California, Irvine. 

I study the role of mobile and information systems in coordination of care for vulnerable populations. My work has especially focused on applied behavior analysis for children with special needs, and other behavioral and mental health services. My expertise is in designing and evaluating apps and other technologies to ensure that they fit their users. I specialize in community-based approaches, participatory design, and user experience (UX) research.

My research interests include:

  • human-computer interaction

  • ubiquitous computing

  • computer-supported cooperative work

  • qualitative methods


  • mental health and wellbeing

  • stigma, trauma, and marginalization

  • user experience and empathy

  • participatory approaches to research and design

I am also passionate about broadening participation in computing and changing the culture of computing. See examples of my past outreach efforts here.


June 1 | Start date of my new NSF award, “Understanding how health information technology mediates collaborative reflection within care teams”.

May 5 | Attending another WISH Symposium to present our work on two projects:

  • Helping teachers and therapists triage all of the autism-related apps available [pdf]

  • Understanding the multifaceted work in a pediatric feeding disorders clinic [pdf]

May 4 | Excited to see this passion project come to fruition in IEEE Pervasive Computing, and looking forward to writing more on this topic: “Strategies for Inclusion in the Design of Pervasive Computing for Health and Wellbeing”. [pdf]

Mar 8 | Our paper “Supporting Behavior Management with a Classroom Display Providing Immediate Feedback to Students” has been accepted to PervasiveHealth 2019. [pdf]

Feb 15 | As we launch our first pilot study of the UnityPhilly app, which helps community members respond to opioid overdoses and save lives, this project has been featured by local media in Philadelphia.

Jan 7 | Our paper “Breakdowns in Home-School Collaboration for Behavioral Intervention” was accepted to CHI 2019. [pdf]

Nov 16 | I am a recipient of the 2018 CUR Math and Computer Science Early Career Mentor Award for outstanding mentoring of undergraduate researchers.


May 4-9 | CHI in Glasgow

May 20-23 | PervasiveHealth in Trento


SI 672: Applied Clinical Informatics (Fall ‘19)

SI 422: Needs Assessment and Usability Evaluation (Winter ‘20)